Breaking Into The On-the-Go Drink Market
Challenge
A leading global flavored water company, already successful with its core product lines, wanted to extend its brand into the fast-growing on-the-go drink concentrate market. They needed a knowledgeable, flexible contract packaging partner to help develop a concept that would differentiate them from incumbent products, maintain their brand aesthetic, and compete for market share.
Without that support, the company would be unable to move beyond ideation to produce a product that truly stood out in this increasingly crowded category.
Solution
Sonic Packaging partnered closely with the client to turn their vision into a reality. Leveraging decades of expertise and strong relationships with trusted supply-chain partners, Sonic:
- Guided the selection of a new primary packaging format, moving away from traditional plastic bottles to an environmentally conscious solution using approximately 93% less plastic
- Provided a unique primary packaging solution that helped the client differentiate while staying true to the brand’s established look and feel
- Custom-designed secondary packaging to deliver a distinctive and memorable consumer experience and maintain brand alignment
- Worked hand-in-hand with supply-chain partners to secure the appropriate quality certifications needed for launch
- Remained flexible with pricing structures to meet forecasted demand and keep the product competitive
This collaborative process allowed the brand to overcome developmental hurdles and bring to market a well-thought-out, highly customized product offering.
Results
The client’s new on-the-go concentrate product launched with strong initial success, delivering:
- A unique user experience that resonated with consumers, providing immediate brand recognition
- A compelling sustainability story due to drastically reduced plastic usage
- Immediate traction and a foothold in the competitive on-the-go drink concentrate space
By partnering with Sonic Packaging, the brand was able to evolve its successful portfolio, enter a new category with confidence, and differentiate itself in a market dominated by established players.