Fighting Childhood Obesity with Unit Dose Packaging of Non-Carbonated Beverages
Fighting Childhood Obesity with Unit Dose Packaging of Non-Carbonated BeveragesFri Jun 27, 2014
Obesity in America and especially childhood obesity has become a problem not to be ignored. With national programs such as Michelle Obama’s “Let’s Move” and Jennifer Lopez’s new Center for a Healthy Childhood, it is apparent that people really want to help in the fight.
“Soda is the third largest source of calories for children ages 2-18.” Schools, parental associations along with beverage companies are beginning to take a hard look at how they can help make a difference. Many educational centers have removed carbonated drinks from their vending machines in an effort to challenge the children to make healthy choices.
There has been a surge in non-carbonated beverages on the market in the Ready-to-Drink sector and marketers along with packagers are looking for a way to include these options in our lunch programs. There has been a lot of activity in liquid flavoring lately. Products such as Mio, Dasani Drops, Crystal Light Liquid and others are likely to be introduced to the school marketplace and establish themselves as leaders in the non-carbonated beverage world.
Marketers for products such as these are looking to the packaging community to find a cost effective unit dose package that can be used in lunch boxes or sold at school cafeterias. We are pleased to confirm that there are several great ways to package these products for an easy to use and convenient standpoint. Whether it is a blister, pouch, or die cut packet, there are several options worth exploring. Producing a die cut packet or custom blister pack with the shape and graphics of the full-size unit offers the marketer instant brand recognition while getting samples and convenient on the go packages into future customers hands.