It doesn’t really matter if your product is the best on the market. If it lacks shelf impact or looks shopworn, sales are not likely to meet expectations.
Contract Packaging News & Latest Trends
For brand owners doing their own formulation, packaging and distribution, contract packagers can offer design services to create a distinctive package, provide access to thousands of stock keeping units from hundreds of global and domestic suppliers, accommodate small orders and shorten lead times.
When it comes to brand development, why reinvent the wheel?
Smart packaging protects and extends product shelf life in a variety of ways. Technologies include desiccants and scavengers, antimicrobial materials and temperature-control packaging, labels and devices that control and/or monitor environmental conditions to ensure product is maintained at the appropriate temperature.
An astonishing number of people take medications at the wrong time, at the wrong dose or not at all. In fact, most sources report only about 50% of prescriptions are taken according to the doctor’s orders.
The Future of Smart Packaging to 2021, a report from Smithers Pira, estimates the global market for smart packaging will grow at a compound annual growth rate of 8% to reach a projected value of $7.8 billion by 2021.
A cosmeceutical company that redefined what’s possible in skin care is redefining what’s possible for sample packaging. By creating 5ML minis for the product line, Luzern Laboratories has turned plain samples into a marketing tool that combines consumer convenience and portability with brand-building, thanks to a turnkey contract packaging solution by Sonic Packaging Industries.
Every year, 1.4 billion tons of trash is dumped into our oceans. Of that 1.4 billion tons, 8 million of that trash is plastic. Gen Z and Millennials – both highly coveted target markets - are making intentional moves toward reducing the world’s environmental footprint.
Latest Trends in Color Packaging You Should Know About. From hi-tech VR and AR labels to color, shape, and texture trends in packaging, brand marketers monitor and forecast the ever-evolving consumer needs of their target audience, especially the coveted Millennials and Gen Z.
Self-heating face masks were a game-changer for the beauty industry, and now they have the opportunity to be even better.
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