Contract Packaging News & Latest Trends

Brand Strategy: Create or Acquire?

When it comes to brand development, why reinvent the wheel?

Smart Packaging Protects Shelf Life

Smart packaging protects and extends product shelf life in a variety of ways. Technologies include desiccants and scavengers, antimicrobial materials and temperature-control packaging, labels and devices that control and/or monitor environmental conditions to ensure product is maintained at the appropriate temperature.

Smart Packaging Improves Adherence

An astonishing number of people take medications at the wrong time, at the wrong dose or not at all. In fact, most sources report only about 50% of prescriptions are taken according to the doctor’s orders.

Smart Packaging Authenticates Product

The Future of Smart Packaging to 2021, a report from Smithers Pira, estimates the global market for smart packaging will grow at a compound annual growth rate of 8% to reach a projected value of $7.8 billion by 2021.

Product Samples As A Marketing Tool

A cosmeceutical company that redefined what’s possible in skin care is redefining what’s possible for sample packaging. By creating 5ML minis for the product line, Luzern Laboratories has turned plain samples into a marketing tool that combines consumer convenience and portability with brand-building, thanks to a turnkey contract packaging solution by Sonic Packaging Industries.

Packaging Superstars: The Future of Eco-Friendly Innovation is Here

Every year, 1.4 billion tons of trash is dumped into our oceans. Of that 1.4 billion tons, 8 million of that trash is plastic. Gen Z and Millennials – both highly coveted target markets - are making intentional moves toward reducing the world’s environmental footprint.

Color Packaging Trends You Should Know

Latest Trends in Color Packaging You Should Know About. From hi-tech VR and AR labels to color, shape, and texture trends in packaging, brand marketers monitor and forecast the ever-evolving consumer needs of their target audience, especially the coveted Millennials and Gen Z.

UNMASKING THE SELF-HEATING FACIAL

Self-heating face masks were a game-changer for the beauty industry, and now they have the opportunity to be even better.

2017 PACKAGING TRENDS: THE RISE OF “TURNKEY”

As 2017 ends and 2018 approaches, packaging trends over the past year provide key insight into what the industry can expect more of and where companies should place their focus for long-term growth and success.

The Sonic Series: Packaging Barriers To Entry Part III: Intuitive Design

“Intuitive design” has become somewhat of a buzz word in today’s market. The intuitiveness of a product is now intrinsically tied to product value and success. The more intuitive a product, the better its chance of survival.