Every year, 30,000 new products are launched and 95% of them fail. The reason is that most consumers don't have the time or attention span to weigh the advantages and disadvantages of products, so they use a shortcut to make their decision. That shortcut is your product's packaging.
Contract Packaging News & Latest Trends
Apple. Google. Microsoft. The most successful companies in the world share a common value- a commitment to delivering a superior user experience.
The arrival of summer brings warm weather, longer days, picnics and vacations. Unfortunately, the arrival of summer also comes with some less friendly things for our furry friends. Ticks, fleas, hot spots, swimmer’s ear, seasonal allergies…
Since its 2007 debut in the American Market, the burgeoning vaping industry has gone from subculture to mainstream. Newly enacted federal regulations are in place and additional state regulations continue to make headlines.
Probiotics contain live microorganisms that keep "bad" bacteria at bay. Sonic Packaging offers a variety of packaging options for probiotic companies.
With alternative distribution (Birchbox, Ipsy Etc.) the demand for smaller size tubes in conjunction with shorter production runs has stressed both purchasing and operations beyond their normal supply chain capabilities.
Sublingual (beneath the tongue) delivery is not new, yet based on the many advantages of this administration for both medications and nutritional supplements, there is a renewed interest in this product segment.
As long as there have been products for consumers to buy, there have been trends in packaging and marketing them. Take a look at a popular product from 30 years ago: It may seem quite outdated now, but back then, chances are it was contemporary.
With the very competitive market for new products at retail, professional, personal care or medical, companies are in search of new technologies to improve customer experience while adding value and barrier to entry.
We now live in a time when environmental consciousness is at its highest, and being wasteful is no longer condoned. In all aspects of life, consumers are looking to be greener, and this is especially true when it comes to packaging.
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