"Brand Awareness is the extent a brand is recognized by potential customers, and is correctly associated with a particular product" The biggest challenge with new products isn't always in the creation.
Contract Packaging News & Latest Trends
Once you've found the right packaging partner for your product, the next question often is: "what are my packaging options?" You might be considering unit/single dose packaging (also known as metered dose) but are wondering what the advantages are, and if it's the ideal choice for your requirements today and more importantly tomorrow.
Have you ever heard of the Broadway show, "How to Succeed in Business Without Really Trying"? Anyone in business knows the irony and joking behind this title, and knows that the response is, of course, "you can't!"
When you're working with Sonic Packaging for any of your packaging need, you'll find we take our business very seriously. But get us talking about our work with rescue animals, and suddenly, you'll see we're pure mush.
Sonic is more than a packaging designer. We're not consultants, we're not simple providers of quick and easy packaging, and we're not about short cuts.
As the new year is here and well underway, we at Sonic take note of what our clients are focused on and what's at the forefront of the industry. We have noticed major conversation regarding the chicken versus the egg in product and packaging.
These days, there's more and more emphasis being placed on running a medical business efficiently. It stands to reason that a doctor who sees more patients in a day will have a more successful and profitable practice.
At Sonic Packaging, it's not enough for us to keep producing the same quality products, without looking around or ahead. As you may be realizing, we are not comfortable with sitting idly by.
At Sonic Packaging, we like to stay one step ahead of the industry, and explore not only what is happening now, but what will be happening in the future. At the moment, there is a lot of talk about edible packaging, and we, like you, have thoughts and questions. Is the timing right? Is it worth it?
With the downsizing of packaging departments, the new economy, and the overall changes in the industry, the packaging process isn't what it used to be.
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